Proudly Indy Made
Reasons why Indiana is awesome to begin with: The Indy 500 is the largest single-day sporting event in the world. A Christmas Story takes place in Northern Indiana. The Coca Cola bottle was designed...
View ArticleThe Great Divide Between Small Business Advertising and Internet Audiences
We’re not on the same page. Actually, we might not even be reading the same book. Hello, I’m your target audience. I’m fluent in pop culture, I’ve never known a day without the Internet, I can’t read a...
View ArticleWhat Small Businesses Can Learn from The Walt Disney Company
If you couldn’t tell by my frequent allusions to Disney movies, I’m a bit of a Disney dork. Ok, perhaps more than “a bit….” I love Disney, not only as the media conglomerate and creative genius behind...
View Article2014 Content Marketing Facts and Figures
Midwest Forecast: hot chocolate, snuggies, Modern Family Marketing Forecast: captive audience for the foreseeable future With the majority of the country mired in snowdrifts, it seems a fairly safe bet...
View ArticleFour Must-Haves for Any Pre-Launch Landing Page
To recap what I discussed in last week’s post “Successfully Setting the Stage: A Case for Pre-Launch Landing Pages”: pre-launch landing pages are powerful and inexpensive marketing tools that allow...
View ArticleWhen to Redesign Your Website
To paraphrase Heidi Klum, “In the world of technology, one minute you’re in… and the next minute, you’re out.” Tech trends barrel down the pipeline at warp speed in today’s world, and to keep your...
View ArticleRisk It Indiana
Nothing to lose and everything to gain: Risk It Indiana 2014. Maybe it’s that little idea that’s been idling in the back of your mind for years. Perhaps you’ve been tinkering in your garage on a pet...
View ArticleGusto LLC Bringing New Jobs to Indy by 2018
According to a recent article from the Indiana Business Journal, honorary Hoosier Shawn Schwegman is working his magic once again in Indy with the launch of his new tech startup, Gusto LLC. The former...
View ArticleLemonade Stand Economics: How to Allocate your Startup Funds
Startups cannot afford to fall prey to the Target vortex–setting out to buy one item and returning with fifty. From the get go, startup owners are in the critical position of distilling absolute needs...
View ArticleMaking Instagram Work for Small Businesses
Instagram: more than a gallery of artfully arranged food, tragically misunderstood palm trees, and sorority duck faces. As technology has exploded and small business owners simultaneously have...
View ArticleSMB & the Instant Gratification Market
Much as the Industrial Revolution forever changed the nature of production and distribution, the technology revolution has irrevocably altered the way in which modern business is conducted. Within the...
View ArticleBlack Friday in-Store Best Practices
According to a USA Today Poll in today’s issue, six in ten consumers will be shopping over this Thanksgiving holiday, with the bulk of shoppers (68%) battling pumpkin pie-induced food comas for the...
View Article
